The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
نویسندگان
چکیده
Vol. XLIII (May 2006), 224–236 224 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Amitav Chakravarti is Assistant Professor of Marketing, Department of Marketing, New York University (e-mail: [email protected]). Jinhong Xie is Associate Professor of Marketing, Department of Marketing, University of Florida (e-mail: [email protected]). The authors thank Bart Weitz, Joe Alba, Rich Lutz, and Alan Sawyer for their detailed comments and many helpful suggestions. This article was accepted under former editor Dick Wittink. AMITAV CHAKRAVARTI and JINHONG XIE*
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